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Silver Pearls Candy White Mesh 1 White Mesh 2 The value of a product is often determined by the quality of its packaging. From a business perspective, it's important to maximize the customer experience and for this reason, many companies use damaged packaging in order to promote a sale. They sell items that people wouldn't otherwise buy because they can't resist getting a good deal on their purchase. While it might seem like an unethical way to operate, there is one instance where this practice doesn't hurt the consumer: when you're buying candy! Candy manufacturers use damaged packaging because it's designed solely for display purposes and not safety-wise . Another benefit is the high visibility of the product. Consumers are more likely to notice candy with damaged packaging because it stands out against other candy on the shelf. It's simply an effective way to get attention. While consumers are usually primarily concerned about how much candy they get for their money, they should also keep in mind that the value of the product is determined by as many as four different factors: * Brand Identity * Packaging * Product Quality * Pricing According to a Georgia State University study , consumers' perceptions of product quality and brand identity played a tremendous role in how they perceived the value of a product . Most consumers thought that packaging was designed solely for safety; however, if their perception of packaging was positive, then they related it back to higher quality and higher price. Because of this, packaging plays a vital role in helping to increase the value perception of the consumer. The study also found that consumers were paying attention to pricing. Because of this, packaging should be designed in such a way that the price is visible. However, if there are multiple packages of similar price, then packaging should be used to differentiate between them. If the company is selling the candy for different prices based on size, then there should be some kind of indication on the packaging that tells consumers what they're getting for their money . The study also found that consumers rely heavily on brand identity when looking for value in candy . Brand identity helped consumers determine whether or not they were getting a high-quality product. Therefore, consumers are more likely to purchase a product because of its brand. As you can see, packaging plays a vital role in the overall value of the product. The more attention you can draw to your brand, the higher chances that people will be drawn to your product. This is because buyers are looking for products with good brands . It's important to make sure that you're using high-quality packaging to maximize your value perception. Lemons Juice Bag Slim line plastic bag The first thing any buyer notices about your product is probably your packaging , so it's important that it looks appealing . Not only will it draw attention to your product, but it will also help you maximize the value perception of your product. If you're selling lemons in a bag, then you want to make sure that your packaging is bright and appealing . There are many ways that you can do this; for instance, using bright colors like yellow will draw more attention. This concept applies to almost every type of bag. The more prominent your brand is, the more likely people will be drawn toward your product . They'll be drawn toward the package because of its color scheme. It's important to make sure that colors don't clash or fight for dominance with other products on the shelf . cfa1e77820
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